Methodical Maintenance of Building Marketing Mix Innovation in the Region
Substantiated and formulated are the principal provisions that determine the development of the methodology for constructing the RCMI. The methodology of constructing a regional innovation marketing complex is proposed. It includes the process of performing six stages: the substantiation of the r...
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| Format: | Article |
| Language: | English |
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Danubius University
2017-10-01
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| Series: | Journal of Danubian Studies and Research |
| Subjects: | |
| Online Access: | http://journals.univ-danubius.ro/index.php/research/article/view/4296/4257 |