When being wasteful appears better than feeling wasteful
``Waste not want not'' expresses our culture's aversion to waste. ``I could have gotten the same thing for less'' is a sentiment that can diminish pleasure in a transaction. We study people's willingness to ``pay'' to avoid this spoiler. In one scenario, parti...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Society for Judgment and Decision Making
2010-12-01
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| Series: | Judgment and Decision Making |
| Subjects: | |
| Online Access: | http://journal.sjdm.org/10/10919/jdm10919.pdf |