Advertising to the End Consumers by Pharmaceutical Companies: Blessing or Curse?
The last several years have seen an increase in the number of direct to consumer advertisements by pharmaceutical companies. Direct to Consumer advertisements (DTC) means targeting the end consumer through advertisements on television, radio, in newspapers, magazines, and the Internet. The qualitati...
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| Format: | Article |
| Language: | English |
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Ümit Hacıoğlu
2016-01-01
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| Series: | International Journal of Research In Business and Social Science |
| Subjects: | |
| Online Access: | http://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/81 |