Modelling Media Entrepreneurship in Social Media: SEM and MLP-ANN Approach
The present paper addresses the need for a quantitative model for media entrepreneurship. In a framework of social media entrepreneurship that is presented by Khajeheian (2013), 23 factors are introduced and categorized in five groups. Four groups of enterprise,...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad EAFIT
2018-06-01
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| Series: | AD-minister |
| Subjects: | |
| Online Access: | http://publicaciones.eafit.edu.co/index.php/administer/article/view/5837/4646 |