Social Media Goes Green—The Impact of Social Media on Green Cosmetics Purchase Motivation and Intention
In the 21st century, green consumption has risen into a global trend, which inclines cosmetic companies to be more environmental-friendly and to have a larger green product portfolio to satisfy these new consumers’ needs. Social media contributed to this trend, shaping consumers’ attitudes into more...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2020-09-01
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| Series: | Information |
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| Online Access: | https://www.mdpi.com/2078-2489/11/9/447 |