The Media: Ethical, Linguistic and Perlocutionary Parameters of Social Anti-Drug Advertising

Various speech genres presuppose not only general, but also special genre norms. In recent works, social advertising is treated as a special speech genre. Social advertising, which refers to the ethical categories have become especially popular because the society arose such problem, the solution of...

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Bibliographic Details
Main Authors: Lyudmila A. Brusenskaya, Ella G. Kulikova
Format: Article
Language:English
Published: Sourthern Federal University 2018-03-01
Series:Izvestiâ Ûžnogo Federalʹnogo Universiteta: Filologičeskie Nauki
Subjects:
Online Access:http://philol-journal.sfedu.ru/index.php/sfuphilol/article/view/1122