Psychological Factors Influencing the Adoption of Web-Based Shopping Behaviour of Female Consumers

Online shopping is one of the latest emerging and revolutionary trends influencing the lives of common people. This research paper examines the relationship between demographic variables and internet exposure which are independent variables with the dependent variables i.e. psychological factors an...

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Bibliographic Details
Main Authors: Komal Mehreen, Robina Roshan, Mamoona Gul
Format: Article
Language:English
Published: IDEA PUBLISHERS 2020-10-01
Series:Liberal Arts and Social Sciences International Journal
Subjects:
Online Access:https://ideapublishers.org/index.php/lassij/article/view/158