Consumer socialization agents for young children: An exploratory study
Although marketers in South Africa are beginning to realise that the youth market is a segment that cannot be ignored, only a limited number of studies have thus far been conducted to examine the consumer behaviour of children. The relevance of this topic to South African marketers suggests the need...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2001-06-01
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| Series: | South African Journal of Economic and Management Sciences |
| Online Access: | https://sajems.org/index.php/sajems/article/view/2642 |