Ethical aspects of advertising in the struggle for consumer confidence
This article discusses the issues associated with ethical aspects of advertising activities of the enterprise and consumer perception. The significance of this study is primarily due to the fact that in today's world, the realization of any products (goods) is impossible without advertising sup...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Altezoro s.r.o. (Slovak Republic) and Publishing Center "Dialog" (Ukraine)
2016-05-01
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| Series: | Traektoriâ Nauki |
| Subjects: | |
| Online Access: | http://pathofscience.org/index.php/ps/article/view/171 |