Data of the impact of Aligning Business, IT, and Marketing Strategies on Firm Performance
The data presented in this article are related to the research article entitled “The Impact of Aligning Business, IT, and Marketing Strategies on Firm Performance” [1]. In order to succeed in today's competitive business environment, a firm should have a clear business strategy that is supporte...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2019-12-01
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| Series: | Data in Brief |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S235234091931011X |