Attitudes of Turskish Consumers toward Advertising through Sport among the Question how often Consumers purchase Sporting Goods

Attitudes of Turskish Consumers toward Advertising through Sport among the Question how often Consumers purchase Sporting Goods

Unlike other advertising mediums such as TV commercials or online advertising, people involuntarily receive sport advertisements; they prefer to watch the game for the sporting action than the regular advertisements. However, it is important to analyse their general attitudes among various questions...

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Bibliographic Details
Main Authors: Gorica Zoric, Bojan Masanovic, Jovan Gardasevic
Format: Article
Language:English
Published: University of Montenegro, Faculty for Sport and Physical Education, Montenegrin Sports Academy 2017-08-01
Series:Journal of Anthropology of Sport and Physical Education
Subjects:
Attitudes
Advertising
Sporting Goods
Turkey
Online Access:http://www.jaspe.ac.me/clanci/JASPE_October_2017_Zoric_17-21.pdf

Internet

http://www.jaspe.ac.me/clanci/JASPE_October_2017_Zoric_17-21.pdf

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