The impact of moral philosophy and moral intensity on purchase behavior toward sustainable textile and apparel products

Abstract This study investigated the causal–effect relationships among moral philosophy, moral intensity, and purchase behavior toward environmentally sustainable textile and apparel products. A research model incorporating two dimensions of moral philosophy (i.e., idealism and relativism), five dim...

Full description

Bibliographic Details
Main Authors: Heesook Hong, Ji Hye Kang
Format: Article
Published: SpringerOpen 2019-05-01
Series:Fashion and Textiles
Online Access: