The impact of moral philosophy and moral intensity on purchase behavior toward sustainable textile and apparel products
Abstract This study investigated the causal–effect relationships among moral philosophy, moral intensity, and purchase behavior toward environmentally sustainable textile and apparel products. A research model incorporating two dimensions of moral philosophy (i.e., idealism and relativism), five dim...
Main Authors: | Heesook Hong, Ji Hye Kang |
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Format: | Article |
Language: | English |
Published: |
SpringerOpen
2019-05-01
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Series: | Fashion and Textiles |
Subjects: | |
Online Access: | http://link.springer.com/article/10.1186/s40691-019-0170-8 |
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