MARKETING IN MODERN VETERINARY PRACTICE SERVICES
In some ways, marketing techniques have been used for the passed hundreds of years, but marketing as a scientific discipline emerged only recently. The basic concepts of marketing were discovered and developed in the U.S.A. and then spread worldwide. Starting in the 1950s, marketing underwent a ful...
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| Format: | Article |
| Language: | English |
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Scientific Veterinary Institute “Novi Sad”
2012-12-01
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| Series: | Archives of Veterinary Medicine |
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| Online Access: | https://niv.ns.ac.rs/e-avm/index.php/e-avm/article/view/172 |