Social success of perfumes.

We study data on perfumes and their odour descriptors-notes-to understand how note compositions, called accords, influence successful fragrance formulas. We obtain accords which tend to be present in perfumes that receive significantly more customer ratings. Our findings show that the most popular n...

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Bibliographic Details
Main Authors: Vaiva Vasiliauskaite, Tim S Evans
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2019-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0218664