Consolidating an Institution’s Image using Corporate Social Responsibility Campaigns
Corporate image is closely related to the efficiency of institutional communication, since a company’s strategy needs to aim to justify its involvement in the problems of the society. There are situations when it is necessary to remove an unconvincing corporate image, consequence of the existence of...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Dunarea de Jos University of Galati
2016-09-01
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| Series: | Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics |
| Online Access: | http://www.eia.feaa.ugal.ro/images/eia/2016-2/IacoBadinaRadulescu.pdf |