The role of trust mediates in the influence of social media marketing and Electronic Word-of-Mouth on purchase intention
Purchase intention is an important factor for PT Reska Multi Usaha in realizing sustainable business continuity. This study aims at analyzing the increase in purchasing intention through social media marketing and electronic word of mouth with trust as a mediating variable. The type of this research...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Zaporizhzhia National University
2020-12-01
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| Series: | Менеджмент та підприємництво: тренди розвитку |
| Subjects: | |
| Online Access: | https://management-journal.org.ua/index.php/journal/article/view/227/149 |