Humor or sexism? A crytical analysis of the advertising narratives in 'Porta dos Fundos' films
This article intends to analyze the narrative structure of three advertising films produced for massive brands by Porta dos Fundos channel, aimed to be broadcasted by YouTube. We present as goal the observation of the advertising production for entertainment and humor as a persuasive element, proble...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal de Santa Catarina
2017-01-01
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| Series: | INTERthesis |
| Subjects: | |
| Online Access: | https://periodicos.ufsc.br/index.php/interthesis/article/view/44206 |