ROMANIAN MOBILE TELECOMMUNICATIONS CLIENTS’ CONSUMPTION BEHAVIOUR WITHIN THE CURRENT ECONOMIC-FINANCIAL CRISIS

ROMANIAN MOBILE TELECOMMUNICATIONS CLIENTS’ CONSUMPTION BEHAVIOUR WITHIN THE CURRENT ECONOMIC-FINANCIAL CRISIS

The paper will analyze the consumption behaviour of the Orange mobile telephony company’s clients towards its services’ characteristics within the current economic financial crisis, taking into consideration the following elements: the low tariffs (for calls/ subscriptions/ other services), the...

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Bibliographic Details
Main Authors: Meghisan Georgeta-Madalina, Marcu Nicu
Format: Article
Language:deu
Published: University of Oradea 2012-07-01
Series:Annals of the University of Oradea: Economic Science
Subjects:
consumer behaviour, mobile telecommunications industry, economic-financial crisis
Online Access:http://anale.steconomiceuoradea.ro/volume/2012/n1/172.pdf

Internet

http://anale.steconomiceuoradea.ro/volume/2012/n1/172.pdf

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