Multiculturalism in function of improvement of competitiveness of organizations with global orientation
Global business environment and business internationalization impose to organizations' managements the need to face numerous inevitable heterogeneities and overcome geographic, political, cultural, and other barriers. The differences in national cultures demand special attention considering the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2009-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2009/0354-34710904241M.pdf |