Profiling the high frequency wine consumer by price segmentation in the US market
Heavy users of consumer products are important to marketers as a profitable target segment. This is equally true in the wine industry, but with the added precaution of encouraging responsible consumption. This study examines the attributes and behaviors of 681 high frequency (heavy-user) wine consum...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Firenze University Press
2015-06-01
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| Series: | Wine Economics and Policy |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2212977415000137 |