Country image determinants: Canada’s image in the Republic of Croatia
Country image has been a challenging area of interest to scientists and marketing professionals for years. Results of a number of comprehensive research projects support assumptions on the importance of the impact that country image has on the decisions of consumers and businessmen with respect to t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2007-12-01
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| Series: | Tržište |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/file/33633 |