PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP PERILAKU WORD OF MOUTH POSITIF DAN CITRA MEREK AQUA

PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP PERILAKU WORD OF MOUTH POSITIF DAN CITRA MEREK AQUA

Penelitian ini memiliki tujuan membahas pengaruh corporate social responsibility terhadap word of mouth positif, membahas pengaruh corporate social responsibility terhadap citra merek AQUA. Melalui metode non probability sampling, sampel ditentukan sebanyak 140 responden. Kota Denpasar dipilih sebag...

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Bibliographic Details
Main Authors: I Made Arya Agastya Pramana, AA Gd Agung Artha Kusuma
Format: Article
Language:English
Published: Universitas Udayana 2017-01-01
Series:E-Jurnal Manajemen
Subjects:
corporate social responsibility, word of mouth positif dan citra merek
Online Access:https://ojs.unud.ac.id/index.php/Manajemen/article/view/26625

Internet

https://ojs.unud.ac.id/index.php/Manajemen/article/view/26625

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