Focusing on the “Public” in Public Relations: The Importance of Person-Centered Messages (PCMs) in Crisis Communication on Twitter
Based on the theoretical frameworks of situational crisis communication theory (SCCT) and person-centered messages (PCMs), this interdisciplinary study conducted a 2 x 3 experiment to examine the role of PCMs in crisis management on social media. Our findings suggest that crisis type (victim, preven...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Nicholson School of Communciation and Media
2021-03-01
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| Series: | Journal of International Crisis and Risk Communication Research |
| Subjects: | |
| Online Access: | https://stars.library.ucf.edu/jicrcr/vol4/iss1/4/ |