A multi objective geometric programming approach for electronic product pricing problem
Nowadays electronic commerce plays an important role in many business activities, operations, and transaction processing. The recent advances on e-businesses have created tremendous opportunities to increase profitability. This paper presents a multi-objective marketing planning model which simultan...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2011-07-01
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| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol1/msl_2011_4.pdf |