Antecedents And Outcome Of Attitude Towards A Retailing Website
This study investigates some key determinants affecting behavioral intention to online purchase. The model was tested by a sample of 167 users of internet in HCM city. The results show that currency, product information, trust, customer support significantly impact customers’ attitudes towards a ret...
| Main Authors: | , |
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| Format: | Article |
| Language: | Vietnamese |
| Published: |
TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2020-10-01
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| Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
| Subjects: | |
| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/1120 |