Study Informing Policy on Chinese Ancient Town Tourism Based on a Tourist Satisfaction Survey: A Case Study in the City of Chengdu

Study Informing Policy on Chinese Ancient Town Tourism Based on a Tourist Satisfaction Survey: A Case Study in the City of Chengdu

This paper discusses the customer satisfaction of tourists in Chengdu and proposes corresponding countermeasures for tourism development of Chinese traditional areas. The Customer Satisfaction (CS) analysis method is applied to draw the following conclusions: visitors are satisfied with the historic...

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Bibliographic Details
Main Authors: Yan Liu, Shaowei Ning, Isao Oyama, Li Li
Format: Article
Language:English
Published: MDPI AG 2017-06-01
Series:Sustainability
Subjects:
satisfaction evaluation
traditional historical streets
traditional culture
customer satisfaction analysis method
Online Access:http://www.mdpi.com/2071-1050/9/7/1087

Internet

http://www.mdpi.com/2071-1050/9/7/1087

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