Customer Profitability Segmentation for SMEs Case Study: Network Equipment Company
It is important to segment the most profitable customers of a company. Many CRM researchers have been performed to calculate customer profitability and develop a comprehensive model of it. This paper with the aid of data mining tools tries to customer segmentation based on kind of RFM. Customers are...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Ayandegan Institute of Higher Education,
2013-03-01
|
| Series: | International Journal of Research in Industrial Engineering |
| Subjects: | |
| Online Access: | http://www.riejournal.com/article_47907_83b4b7295228313cf21dee7260f34bf8.pdf |