Consumers’ willingness to pay for ethical consumption initiatives on e-commerce platforms

Consumers’ willingness to pay for ethical consumption initiatives on e-commerce platforms

Despite China’s fast-growing e-commerce and its great achievement in promoting poverty alleviation through consumption, little is known about Chinese consumers’ online ethical consumption. Using the payment card elicitation method, this paper designs a within-subject survey and a between-subject sur...

Full description

Bibliographic Details
Main Authors: Er-peng WANG, Ning AN, Xian-hui GENG, Zhifeng GAO, Emmanuel KIPROP
Format: Article
Language:English
Published: Elsevier 2021-04-01
Series:Journal of Integrative Agriculture
Subjects:
ethical consumption
apples from poverty-stricken areas
WTP
interval regression
Online Access:http://www.sciencedirect.com/science/article/pii/S2095311920635845

Internet

http://www.sciencedirect.com/science/article/pii/S2095311920635845

Similar Items