THE ROLE OF PROMOTION IN MEDIATING THE EFFECT OF WEBSITE QUALITY ON IMPULSE BUYING: A STUDY ON GRABFOOD USERS IN DENPASAR

Grab is a startup company engaged in the online transportation service business. Based on information from the Google Play Store, Grab had> 100 million users in the world in October 2019, just for users on android devices only. Grab has promising features in providing culinary services. One of th...

Full description

Bibliographic Details
Main Authors: Pratiwi D.A.I.K., Sukawati T.G.R.
Format: Article
Language:English
Published: Russian Journal of Agricultural and Socio-Economic Sciences 2021-07-01
Series:Russian Journal of Agricultural and Socio-Economic Sciences
Subjects: