Color Congruent Odorant is Perceived Prominently in Mixture Odor

This study examined how olfactory perception is influenced by visual cues (ie, color). In Experiment 1, fourteen participants judged perceived mixture ratio of the binary odor (citrus fruit and aromatic tree) by using ratio estimation method under one of two color conditions (yellow and purple). Eac...

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Bibliographic Details
Main Authors: Mari Arao, Maya Suzuki, Jun'ichi Katayama, Akihiro Yagi
Format: Article
Language:English
Published: SAGE Publishing 2011-10-01
Series:i-Perception
Online Access:https://doi.org/10.1068/ic944