Marketing Strategies of “Born Globals” Companies when Entering the Foreign Market
Purpose of the article: The aim is to verify the level of awareness of “born globals” companies among students of an economically oriented university, so among potential future businessmen, and to identify what type of marketing strategy they would choose providing they had only 3 years since establ...
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| Format: | Article |
| Language: | ces |
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Faculty of Business and Management
2018-07-01
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| Series: | Trendy Ekonomiky a Managementu |
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| Online Access: | https://trends.fbm.vutbr.cz/index.php/trends/article/view/434 |