Impact of Social, Epistemic and Conditional Values on Customer Satisfaction and Loyalty in Automobile Industry: A Structural Equation Modelling
The purpose of this study is to identify the social, epistemic and conditional values associated with automobiles and to examine their impact on customer satisfaction and brand loyalty. A sample size of 198 respondents was chosen from various locations near Jeddah in Saudi Arabia using convenient...
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| Format: | Article |
| Language: | English |
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University of Warsaw
2017-04-01
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| Series: | Journal of Marketing and Consumer Behaviour in Emerging Markets |
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| Online Access: | http://www.wz.uw.edu.pl/portaleFiles/5708-journal-of-m/no_5/JMCBEM_1(5)-2017_3.pdf |