Celebrification in Philippine Politics: Exploring the Relationship Between Celebrity Endorser's Parasociability and the Public's Voting Behavior
This article looks at the voting behavior of individuals as a correlate of Parasocial Interaction (PSI)—a ‘mediated rapport’ or ‘illusion of intimacy’ with TV personae. A non-random sample of those who voted during the May 2007 Philippine Senatorial Elections in Metro Manila and Bulacan were surveye...
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| Format: | Article |
| Language: | English |
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University of the Philippines
2010-06-01
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| Series: | Social Science Diliman |
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| Online Access: | http://journals.upd.edu.ph/index.php/socialsciencediliman/article/view/1979 |