A MODEL FOR ENTERPRISES’ ENVIRONMENTAL SCANNING
Today’s environment determines companies to use scanning activities inorder to seize the opportunities and to avoid the threats. Individual factorsand organizational factors influence the scanning behavior. The examinationof the environment can be presented in a model based on environmentanalyzabili...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2006-01-01
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| Series: | Management & Marketing |
| Online Access: | http://www.mnmk.ro/documents/2006/2006-4.pdf |