Theoretically encompassing B2C relationships in the hospitality industry

Having witnessed the technological revolution that has taken place in the hospitality industry, the aim of this study is to encompass theoretical approaches used in customer behaviour research and to provide a comprehensive understanding of crucial aspects necessary for enhancing business-to-consume...

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Bibliographic Details
Main Authors: J. Prodanova, S. San-Martin, N. Jimenez
Format: Article
Language:English
Published: Universidade do Algarve 2019-05-01
Series:Dos Algarves: A Multidisciplinary e-Journal
Subjects:
B2C
ICT
Online Access:http://www.dosalgarves.com/index.php/dosalgarves/article/view/174/233