Predicting Airline Customer Loyalty by Integrating Structural Equation Modeling and Bayesian Networks

Predicting Airline Customer Loyalty by Integrating Structural Equation Modeling and Bayesian Networks

The aviation industry has grown rapidly worldwide and is struggling against intense competition. Especially in Thailand, the compound annual growth rate of passengers traveling by air has increased continuously over the past decade. Unfortunately, during the past two years, the ongoing COVID-19 pand...

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Bibliographic Details
Main Authors: Kattreeya Chanpariyavatevong, Warit Wipulanusat, Thanapong Champahom, Sajjakaj Jomnonkwao, Dissakoon Chonsalasin, Vatanavongs Ratanavaraha
Format: Article
Language:English
Published: MDPI AG 2021-06-01
Series:Sustainability
Subjects:
Bayesian network
structural equation modeling
airline
customer loyalty
Online Access:https://www.mdpi.com/2071-1050/13/13/7046

Internet

https://www.mdpi.com/2071-1050/13/13/7046

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