Does Use of Different Platforms Influence the Relationship between Cocreation Value-in-Use and Participants’ Cocreation Behaviors? An Application in Third-Party Managed Virtual Communities
Despite an increasing amount of research on cocreation value, research on participants’ value-in-use in third-party managed virtual communities remains limited. This study explores how participants perceive value-in-use through their participation in third-party managed virtual communities and the i...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Hindawi-Wiley
2019-01-01
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| Series: | Complexity |
| Online Access: | http://dx.doi.org/10.1155/2019/7562903 |