This way, please: Uncovering the directional effects of attribute translations on decision making
The translation of choice attributes into more meaningful information (e.g., from kWh to costs) is a form of choice architecture that is thought to facilitate decision making by providing decision signposts that activate personally relevant but latent objectives and guide decisions towards options t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Society for Judgment and Decision Making
2020-01-01
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| Series: | Judgment and Decision Making |
| Subjects: | |
| Online Access: | http://journal.sjdm.org/19/190626a/jdm190626a.pdf |