ADVERTISING AND LANGUAGE MANIPULATION
Research has revealed that much of what happens in our minds as a result of language use is still hidden from our conscious awareness. Advertisers know this phenomenon better. They use the manipulation of language to suggest something about their products without directly claiming it to be true. Alt...
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| Format: | Article |
| Language: | deu |
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Editura Muzeul National al Literaturii Romane
2013-11-01
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| Series: | Diversitate si Identitate Culturala in Europa |
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| Online Access: | http://www.diversite.eu/pdf/10_2/DICE_10.2_Full_Text_p247-p254-Cristina-Maria-PRELIPCEANU.pdf |