THE ROLE OF COMMITMENT AND RELATIONSHIP SATISFACTION ON FRANCHISEE LOYALTY / The Role Of Commitment And Relationship Satisfaction On Franchisee Loyalty

THE ROLE OF COMMITMENT AND RELATIONSHIP SATISFACTION ON FRANCHISEE LOYALTY / The Role Of Commitment And Relationship Satisfaction On Franchisee Loyalty

This study aims to examine the influence of commitment and relationship satisfaction on franchisee loyalty through the level of importance of each variable dimension. It gives new perspective of how to reach franchisee loyalty through each dimension of commitment and relationship satisfaction. Dimen...

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Bibliographic Details
Main Authors: Abdullah Sanusı, Ikawati Karım, Rusni Rusman
Format: Article
Language:English
Published: Recep Tayyip Erdoğan Üniversitesi 2020-10-01
Series:Uluslararası Ekonomi, İşletme ve Politika Dergisi
Subjects:
commitment
relationship satisfaction
franchisee loyalty
franchise
Online Access:https://dergipark.org.tr/tr/pub/ueip/issue/56288/661441

Internet

https://dergipark.org.tr/tr/pub/ueip/issue/56288/661441

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