THE ROLE OF COMMITMENT AND RELATIONSHIP SATISFACTION ON FRANCHISEE LOYALTY / The Role Of Commitment And Relationship Satisfaction On Franchisee Loyalty
This study aims to examine the influence of commitment and relationship satisfaction on franchisee loyalty through the level of importance of each variable dimension. It gives new perspective of how to reach franchisee loyalty through each dimension of commitment and relationship satisfaction. Dimen...
Main Authors: | Abdullah Sanusı, Ikawati Karım, Rusni Rusman |
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Format: | Article |
Language: | English |
Published: |
Recep Tayyip Erdoğan Üniversitesi
2020-10-01
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Series: | Uluslararası Ekonomi, İşletme ve Politika Dergisi |
Subjects: | |
Online Access: | https://dergipark.org.tr/tr/pub/ueip/issue/56288/661441 |
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