The Effect of E-Commerce Awareness in E-Commerce Technology Acceptance on MSME in Bandung

Electronic-commerce (E-Commerce) has become an important channel for conducting business. Researchers as well as market executives are trying to find e-commerce consumer behavior, especially Micro Small Medium Enterprise (MSME) in Bandung. The aim of this paper is to investigate what factors affect...

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Bibliographic Details
Main Authors: Gina Apryani Nurunnisha, Gallang Perdhana Dalimunthe
Format: Article
Published: Universitas Pelita Harapan 2018-09-01
Series:DeReMa (Development Research of Management): Jurnal Manajemen
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