The Effect of E-Commerce Awareness in E-Commerce Technology Acceptance on MSME in Bandung
Electronic-commerce (E-Commerce) has become an important channel for conducting business. Researchers as well as market executives are trying to find e-commerce consumer behavior, especially Micro Small Medium Enterprise (MSME) in Bandung. The aim of this paper is to investigate what factors affect...
Universitas Pelita Harapan
|Series:||DeReMa (Development Research of Management): Jurnal Manajemen|