CATEGORY OF MARKETING OF RELATIONS IN MEDICAL ORGANIZATIONS

CATEGORY OF MARKETING OF RELATIONS IN MEDICAL ORGANIZATIONS

The need for intensification of health care, raises the issue of improving the efficiency of medical organizations. The article analyzes the current management technology: “marketing relationships in medical organizations”. The aim of the research was to find the correct “definition of the concept a...

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Bibliographic Details
Main Authors: A Yu Abramov, D I Kicha, O V Rukodainiy
Format: Article
Language:English
Published: Peoples’ Friendship University of Russia (RUDN University) 2018-12-01
Series:RUDN Journal of Medicine
Subjects:
marketing relationships
medical organizations
consumers and providers of medical services
patients
personnel
gender
age
employment
content analysis
sociological method
consumer
Online Access:http://journals.rudn.ru/medicine/article/viewFile/19687/16309

Internet

http://journals.rudn.ru/medicine/article/viewFile/19687/16309

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