PENGARUH PEMASARAN JEJARING MEDIA SOSIAL DAN KETERKAITAN KONSUMEN TERHADAP NIAT BELI KONSUMEN
The purpose of this study examines the influence of social media and consumer engagement and customer purchase intention. This study uses data taken from 253 users of social media sites in Indonesia. The hypothesis was tested using a structural equation model which was developed in accordance to exi...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Trisakti
2018-09-01
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| Series: | Jurnal Manajemen dan Pemasaran Jasa |
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| Online Access: | https://www.trijurnal.lemlit.trisakti.ac.id/jasa/article/view/3126 |