"Fresher Than You": Commercial Use of YouTube-Native Dance and Videographic Techniques
This article focuses on four examples of commercial use of web-native and amateur video and dance aesthetics, including music videos and videos promoting clothing brands, and how corporate logics have adopted these genres and caused them to adapt in turn. Commercial use both subsumes and broadcasts...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
The Ohio State University Libraries
2018-06-01
|
| Series: | The International Journal of Screendance |
| Subjects: | |
| Online Access: | http://screendancejournal.org/article/view/6235 |