Neural States in Tourism Travel Videos

In marketing, there are many methods to relate reactions to products to customer preference. Current electroencephalography (EEG) signal analysis in the neuromarketing field focuses mainly on correlations between selected electrodes and hemisphere-based analysis on single scalp measures. The present...

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Bibliographic Details
Main Authors: Pablo Ruiz, Raquel Tinoco-Egas, Carlos Cevallos
Format: Article
Language:English
Published: MDPI AG 2021-03-01
Series:Proceedings
Subjects:
EEG
Online Access:https://www.mdpi.com/2504-3900/71/1/6