APLIKASI MOBILE-CUSTOMER RELATIONSHIP MANAGEMENT UNTUK SMALL AND MEDIUM SIZE ENTERPRISES (SMEs)

The key factor of enterprise in order to still growth and developed is customer. The customer will give the value to the enterprise in the form of profit. Therefore, enterprises must be able to establish an sustainable relationship to customer. Since 1990 began to develop what is called Customer Rel...

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Bibliographic Details
Main Author: Utaminingsih Linarti
Format: Article
Language:Indonesian
Published: Universitas Pembangunan Nasional "Veteran" Yogyakarta 2015-07-01
Series:Telematika
Subjects:
Online Access:http://fajar.upnyk.ac.id/index.php/telematika/article/view/1407