Emotional branding analysis for the Korean Drama-based tourism locations
City branding is an effort to build a particular image of a city. Semarang is one of Indonesia’s big cities that has not yet succeeded in finding the right brand to represent it. The researcher has conducted a pilot research study that aims to build Semarang’s city branding as The Cinematic City. It...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Airlangga
2019-12-01
|
| Series: | Masyarakat, Kebudayaan dan Politik |
| Subjects: | |
| Online Access: | https://e-journal.unair.ac.id/MKP/article/view/8694 |