Trade Agreements and Direct-to-Consumer Advertising of Pharmaceuticals

There is growing international concern about the risks posed by direct-to-consumer advertising (DTCA) of prescription pharmaceuticals, including via the internet. Recent trade agreements negotiated by the United States, however, incorporate provisions that may constrain national regulation of DTCA....

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Bibliographic Details
Main Authors: Deborah Gleeson, David B. Menkes
Format: Article
Language:English
Published: Kerman University of Medical Sciences 2018-02-01
Series:International Journal of Health Policy and Management
Subjects:
Online Access:http://www.ijhpm.com/article_3425_785bdd8fd6046c291d20f6bc8e163c2a.pdf